Ben Thompson on Stratechery
Instagram’s Evolution has shown that this shift is possible, but the shift has been systemic and gradual — and even then subject to occasionally intense pushback. Musk’s Twitter, though, has been haphazard and blistering in its pace. What ought to concern the company about Threads, though, is the possibility that all of the upheaval — which effectively sacrifices the niche Twitter had carved out amongst text nerds that dominate industries like media — will not actually result in the user growth Musk is hoping for, because Threads got there first.
This is one of the best in-depth analysis I have seen; not just about Twitter or Threads but the Social/Communication app.