If you have a blog, website, trying to sell online or have a small business - basically if you have an onine presence - a website; do not underestimate the power of Google search. Today, when you have to look for a service, a place to eat or literally anything - you go search on Google or Google maps.
You can pay a lot of money and be a sponsored link that appears on the top 1-5 search results. That means a lot of money. Or you can try and understand how Search Engine Optimization (SEO) works. Even simplar make suure you follow Simon Purdon on Twitter.
👆🏽This right here is EXCELLENT advise.