My strategy to get good App Store reviews is simple:
- Make an app good enough for some people to love it. By nature, you’ll lose some people along the way, but that’s OK: an app that strives to satisfy as many people as possible will usually only get people to kinda like it, not love it.
- Accumulate a huge surplus of goodwill from those customers with a combination of step 1, usefulness, delight, and adding more functionality over time.
- Make it easy to rate the app with a button that’s never annoying or in the way, like in the Settings screen.
Overcast barely “asks” for reviews at all — it simply includes this section in the Settings screen, and not even on top.
And I have given a good rating to Overcast. Great App. Great Service.