I think its hard to resist copying a design that works...

Will Oremus writing for The Slate:

The spokesman I talked to was at pains to point out that a unique feature of the Microsoft Store called the Answer Bar. It's basically a giant desk near the back of the store where you can go to talk to a Microsoft representative about the problems you're having with Microsoft products. This should by no means be confused with Apple's Genius Bar, which—oh, I give up.

It's just hard to resist. I worked for a certain android based hardware manufacturing company in the past. They try to be innovative; but I guess its just hard to continue experimenting when someone tells you how to bake a cake.