I don't use Chrome browser at all. But I have it installed on my iPhone and MacBook - well its work related.
Every once in a while Chrome gets an update on my iPhone and I make it a point to check only if there have been new additions or changes to the browser. Today when I checked my App Store updates, Chrome was on the top of the list and the first update said "New look with Material Design bringing bold graphics, fluid motion and tactile surfaces". I had to check it out.
The one thing that struck me right away was the missing address bar. At first it put me off but then it made complete sense. Also, the title of this blog post has the word "interesting". I realized after using this browser for a few minutes that I was enter a search more often then entering entire URL addresses (I do that out of habit). Because now I wasn't tapping the address bar, but Google's search box.
Google would like more people searching for websites then entering actual website addresses, because even though the search result will provide the website users intended to browse as the first result, chances are its a promotion.