A Plan Is Not a Strategy
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto.
Planning
- You control costs.
- You’re the customer.
- It’s comfortable. 🙂
Strategy
- Actual customers are the customer.
- You don’t control them.
- You don‘t control revenues. 😬